Celebrating all things second favourite

This week we announced one of the most unexpected marketing moves yet and a mission to create what will soon be New Zealand’s 2nd favourite canned food brand.

We thought, why not give New Zealander’s choice and the ability to access great quality and value – and, celebrate celebrate all things ‘second favourite’.

“You’ll find us next to that more famous guy in the canned food aisle. We’re for anyone who knows what it’s like to be second-pick. Almost the favourite. We’re for Kiwis who don’t need to stand up and beat their chests, but are happy to sit back with something delicious and enjoy. We realise there’s more important things in the world than always being first. We’re happy with all the benefits of being slightly less popular, but still really tasty.” said Rob Giles, CEO of SPC.

**SPC products have been popular across the ditch for over 100 years with an extensive range of canned foods including baked beans and spaghetti, tinned peaches, pears, fruit salad, apricots, diced tomatoes and crushed tomatoes. **

Helping kick off its relaunch, SPC has teamed up with NZ’s second favourite Barrett brother, Jordie Barrett, who knows better than anyone what it’s like to be second favourite.

“It’s fun to partner with SPC to celebrate all things second favourite. I don’t like to take myself too seriously and SPC products are no fuss, simple and delicious,” said Barrett. **

Jordie’s released an entertaining content series via his Instagram account to celebrate all things second. Check out the four-part video series, which kicks off today.

SPC’s range of sweet and savoury canned products has started to drop on supermarket shelves across the nation – you’ll find us next to that more famous guy in the canned food aisle.

SPC products can be found at Foodstuffs, Pack & Save, Gilmores and Countdown supermarkets across the North Island, with prices starting at RRP $1.79. Products will be on shelves in the South Island from February 2023.