Last year, Coca-Cola Amatil announced and conducted a review to explore options for future growth at SPC. The announcement followed the completion of a four-year, $100 million* co-investment with the Victorian Government. That investment, made in 2014, saved some of Australia’s best-loved packaged fruit and vegetable brands, modernised the business and created new business opportunities.

Shepparton Partners Collective are the new owners of SPC. According to Hussein Rifai at Shepparton Partners Collective, the new owners are delighted to have acquired one of Australia’s quintessential brands.

“There is enormous opportunity to grow this unique 100-year-old brand further domestically and internationally, sending some of the best products Australia has to offer around the world.

“We intend to incentivise key participants, including staff and growers, with a view to forging a close-knit environment, encouraging creativity and harnessing the experience and expertise of an already impressive team.”

All members of our SPC team will be kept up to date as the transition unfolds.

As part of the sale Shepparton Partners Collective has committed to maintain SPC operations in the Goulburn Valley, and to make an offer of employment to all permanent SPC staff. There is no change to customer arrangements or supply.

For more information you can view the media release here and community leaflet hereView a video message from Alison Watkins, Group Managing Director Coca-Cola Amatil here.

Employees are encouraged to raise questions with their Manager, or they can email

If you are a member of the community and have a question email

*Including $78 million by Coca-Cola Amatil and $22 million