Goulburn Valley unveils “Taste the Good Life” rebrand

Goulburn Valley, part of the SPC family, has unveiled a new look as the brand encapsulates  how in the Goulburn Valley, the life of fruit is so good, you can taste it. The new “Taste the Good Life” campaign delivers a complete rebrand, including new logo, across the entire Goulburn Valley range. This is the first major consumer based campaign delivered by the SPC house of brands in 3 years.

Available now for purchase, the all new look for Goulburn Valley products features a new premium design and Goulburn Valley logo emphasising the high quality and convenience of the popular fruit based products. An Australian icon, Goulburn Valley has been preserving the region’s fruit since 1979.

Rebecca Tilly, SPC Marketing Manager Fruit said “Goulburn Valley has a long and proud heritage, and we want to reinvigorate the brand by demonstrating how versatile the range is across all areas of cooking. In ‘Taste the good life’, the campaign distils the true essence of the brand and brings it to life in a way that will surely attract attention and drive purchase consideration.”

“With rich soil, flowing water and an abundance of sunshine, the Goulburn Valley is the beautiful home of our produce. Not only does our produce taste delicious, achieving an appetising look is something we are as equally passionate about” says Tilly.

Launching from today, the Taste the Good Life campaign features a world that is rich, decadent and full of charm, with local fruit looking premium & deliciously appealing, living the good life. As part of SPC’s core value work for better food for the future, Goulburn Valley’s new look demonstrates the brand’s ongoing commitment to delivering high quality goods to consumers in Australia and on the world stage.

SPC CEO Robert Giles says “Within the SPC family of brands, we are committed to always enhancing the great food experience for our customers. We are excited to announce the “Taste the Good Life” campaign, dedicated to the richness of the Goulburn Valley and the careful packaging that delivers our produce to people around Australia and globally.”

Product Range & RRP:

  • Multi-Serve Fruit 700g RRP: $4.60
  • Snack Packs 2 x 170g RRP: $4.50
  • Orchard Splash Sub-brand Snack Packs 2 x 160g RRP: $4.50